
Alright, Let’s Talk About This Belly Button Oil Trend
Listen, I saw this West&Month oil all over my feed. People were raving about it, doing these weirdly specific “belly button absorption” routines. Honestly, my first thought was, “You want me to put oil where?” I was skeptical, to say the least. But after a particularly stressful week that involved my cat knocking over my favorite plant (RIP, Fernando), I figured I had nothing to lose. I ordered it mostly out of curiosity.
Here’s the thing: I’m not great at routines. I forget to water plants (see above), and my idea of self-care is sometimes just remembering to take my makeup off. So the fact that I’ve used this oil consistently for a month is… a miracle. And I gotta say, it’s not what I expected.
The Smell is Everything (And I Mean Everything)
Can you believe this? The lilac flower extract in this stuff? It’s insane. It’s not that overpowering, fake-floral smell you get from cheap products. It’s genuinely calming. I open the bottle and instantly feel about 10% less stressed. It’s like a tiny, fragrant vacation. I find myself putting a dab on my wrists sometimes just for the scent, which is maybe not the intended use, but hey, it works.
The texture is a bit of a surprise too. It’s a blend with coconut oil, so you’d think it would be super greasy, right? It’s not. It absorbs way faster than the plain coconut oil I have in my kitchen. After the 15-minute “belly button soak” (still feels weird typing that), massaging the rest into my abdomen doesn’t leave me feeling like a greased pig. It just feels soft.
Let’s Get Real: The Pros, The Cons, The Weirdness
Okay, so let’s break it down without any of that “unlock your inner peace” nonsense.
The Good: My skin on my stomach and arms, where I usually massage the leftover oil, is noticeably softer. The whole ritual is weirdly meditative. Focusing on the gentle massage for a few minutes forces me to actually breathe and slow down. It’s become my signal that the workday is over. And honestly? I sleep better on the nights I use it. Could be placebo, could be the lilac, I don’t care—it works.
The Not-So-Good (Because Nothing’s Perfect): The bottle is kind of small for $27. If you’re someone who wants to slather this all over your body daily, you’ll burn through it fast. I’m careful with it, just using it for the targeted routine. Also, the “belly button application” is… fiddly. You have to be clean and dry, and getting just the right amount in there without making a mess is a skill. I spilled a bit the first time. Worth mentioning.

How It Stacks Up: A Quick Comparison
I made a quick comparison chart for you lazy folks (no judgment, I am you).
| The Product | Price Point | Main Deal | My Take |
|---|---|---|---|
| West&Month Oil | ~$27 | Coconut Oil + Lilac Extract, Specific Ritual | Pricey but effective. The scent & ritual are the real value. |
| Plain Coconut Oil (Jar) | ~$10 | Just Coconut Oil, Multi-Use | Cheaper, greasier, no relaxing scent. It’s a moisturizer, not an experience. |
| Generic Body Lotion | ~$8 | Quick Moisturization | Fast. Does the skin-softening job but zero “ahh” factor. |
Final, Non-BS Verdict
So, is the West&Month Soothing Oil worth it? Honestly, yes—but with a caveat.
If you’re just looking for a basic moisturizer, skip it and get a lotion. If you’re intrigued by the whole belly-button-absorption thing from Ayurveda (I looked it up after buying it), it’s a nice, quality product to try it with. But for me, the value is in the ritual. For under $30, I bought a 15-minute daily habit that makes me pause, breathe in a beautiful scent, and be gentle with myself. In our chaotic world, that’s kind of priceless. The softer skin is just a really nice bonus.
It’s not a magical cure-all. It’s a very pleasant, sensory-focused self-care tool. And sometimes, that’s exactly what you need.
Jessica T.
*I bought this oil myself. This is just my experience. Your cat’s behavior and plant survival rates may vary.

